TUDOR TUDOR

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INSIDE TUDOR

BIRTH OF THE BRAND

The Geneva-based watch dealer and manufacturer "Veuve de Philippe Hüther" registered the trademark "The TUDOR" in February 1926 on behalf of Hans Wilsdorf, founder of Rolex. The house later moved the brand to Wilsdorf in 1936. Hans Wilsdorf realized it was time to grow the brand and give it a distinct character shortly after World War II. He founded "Montres TUDOR S.A." on March 6, 1946, concentrating on models for men and women. Technical, visually appealing, and practical traits, as well as distribution and post-purchase support, are all guaranteed by Rolex.

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Tudor history

hans wilsdorf’s intuition

TUDOR History
TUDOR History
TUDOR History

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

- H. Wilsdorf

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Watchmaking

THE NEW TUDOR WATCH MANUFACTURE

Every TUDOR watch is meticulously built and tested in the brand's new watch manufacturing facility in Le Locle, Switzerland, in accordance with TUDOR's high standards. After three years of construction, this brand-new, cutting-edge facility was finished in 2021, combining the expertise of watchmakers with the finest in production management and automated testing technologies.

BEST WATCHMAKING PRACTICES BEST WATCHMAKING PRACTICES

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"